This advertisement for Coldplay's album is used to display the key information about the album and what can be expected for the customer. The key details include the album title, an image of the band and when it was released. The advert has achieved this in a very simple manner by simply displaying a small image of the album cover. The main point of this advert is the striking bold white text reading 'Coldplay' and the name of the new album 'X&Y'.
The only imagery used was a simple shot of the band sitting relaxed facing the camera, with the lead singer "Chris Martin" sitting closest to the camera to try and project him as the star performer and make the viewer focus in on the singer. The text is effective no needless information is being displayed, just enough to keep the viewer engaged with what they are seeing.
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