Task 7 - Kendrick Lamar Music Video Analysis

• A lot of slow motion shots and handheld camerawork is used throughout the video with the handheld camera mainly focusing on Lamar adding to the 'star image' which is used for marketing and building his reputation. The slow motion shots reflect life in Compton, such as the shot of the motorbikes (3:12) which shows the unity and outgoing lifestyle the people live, and this contrasts with the more serious, political views in the shot at showing Martin Luther King (3:03).
• Camera movement is used to show the fast tempo of the song, and the hand held camera is bouncing with the beat and the cast trying to give a representation of  Compton locals 
• As the video is set in Compton, it makes the audience see urban life in Compton and the surrounding area, along with the sense of community that Lamar grew up in. As well as this evironment fitting perfectly for his style of music, it also gives the audience an insight into his background raising his personal profile.
• Short shot length also conveys the energetic atmosphere of his style of music and a representation of his life in Compton.