U2 have been hugely successful with their target audience by evolving with the times. They were distinctly different to the other boy bands of the early part of this century but they still managed to produce alternative rock tracks and sustain a great reputation. By contrast, bands such as Boyzone and Take That (who were seen as similar type of artists to U2) were pushing closer towards Pop than Rock. The view of the music industry was that this would leave U2 without a large target audience, because teenagers growing up tended to prefer the new 'Pop boy band' image (especially girls 8-14). However U2 have adapted the songs so that their previous target audience would still continue to listen to their music.
A lot of people still listening to U2 from the 90s still liked the new music they were bringing out post 2000 even if it was not quite the same sound as past hits. At the same time they are still picking up new fans who started listening to newer albums such as “All That You Can't Leave Behind” (2000) which has the track ‘Beautiful Day’ which was a smash hit and won 3 Grammy awards.
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