During my research I used a lot of media technologies to research existing products, theories and techniques to use in my own product. I used the internet for the majority of my research as it is easy, interactive, quick and versatile. I could go on a search engine such as google and find more than I was looking for. This method was very helpful in terms of gathering information on theories and conventions for a music video. I also used audience feedback on existing products to find out what is popular and why, and also a wide range of existing products allowing me to evaluate and access them with ease. This was a massive benefit in my research stages and I felt gave me a greater advantage during the planning stage, as I was wasting no time finding websites and therefore giving me enough time to research every aspect I needed to produce my own product with success. I used 'Blogger' to record my research and planning in order to not lose/forget anything I learnt. This was a huge aspect of my production and was able to refer back to my research to develop new ideas. It was an efficient way to keep everything together, making it easy to search between all my findings quickly. The use of social media really helped me. It allowed me to get honest opinions on products quicker than youtube. I could type in an album name and get thousands of results in seconds, these were honest reviews and I learnt little tricks that viewers don't like within a music video. For planning my video I used Youtube as another method of gathering information. This was a huge help in order for me to learn techniques based on things like camera movement, camera settings and editing techniques. I used blogger again to record my findings and so I could easily refer back to the information. During my planning stages, specifically during the preliminary task, I experimented a lot with my DLSR Canon 700D camera in order to perfect the right shot I wanted. This meant I wasn't wasting time on the day. This gave me more time for actual shooting and allowed for a greater development of new ideas when filming.
During the construction of my music video I used my Canon 700D to capture my shots. I found that this camera gave me a really cinematic feel to the video which is exactly what I wanted. This piece of technology helped massively toward the cinematic look I wanted. Whilst planning the video, I knew it was going to involve a short narrative and I had to make it as realistic as possible. So I decided I needed some handheld shots to make it look realistic. From experimenting before my video I found that handheld shots can end up being overly shaky and didn't look professional what so ever. I knew therefore I had to be as careful as possible in order to give the product a professional look. I also used the Canon camera to get the right shots I wanted. I found out that higher the ISO on the camera the more the quality was lost. So in order to keep a low ISO I knew the shots had to be nicely lit, therefor I decided that I should shoot in the daytime. Without knowing this setting, I would have lost a lot of quality and would have hindered the final finish. In addition to this, I also used the effects on the focus of the camera. The standard setting has the camera on auto focus but this hindered some of the effects I wanted to include in my production. Therefore I decided to change to manual focus in order to create these wanted shots. There are multiple examples of this shot like in the narrative, when the actor enters the house the railings on the stairs are in focus compared to the actor entering in the background.
In pre production I learnt a lot about using ‘iMovie ' through the practice and internet, more specifically through youtube tutorials. I used this software in my post production as I had got used to the programme. I used all its features to get the best image I could. This Involved me exploring the colour correction and colour grading effects. This really helped to express the characters mood on the screen and was also used to try and manipulate the viewers emotion by the colour of the image. I also used this software to create a certain mood by the cuts and length of shots. I slowed down these cuts and transitions to match the theme of the song and I felt this was essential in making it a good edit. Overall I feel all the edits worked very well and the way I used the technology, I believe, was at the best of my ability.
My digipak and magazine advert used the same technologies and techniques as my video and I researched in the same way as my video. This consistent method I carried out worked very well. I used an apple equivalent of the windows software ‘Photoshop' in these texts to manipulate taken photos into commercialised images seen on digipaks and magazine adverts of real artists. I used a various tools within this technology to create the feel & style I was going for. I lowered the saturation, boosted the contrast and also added 'film grain' and 'blur' effects on to the edit. This was very successful and manipulated my images beautifully, exactly how I planned.
I used directors commentary in my evaluation, so the viewers could get a sense of personal meaning instead of text. I used a prezi to present another question, this was used for a fun way to read and ensure the viewer wouldn't get bored, yet still read/heard why I did what I did and what I learnt from it.
All the technologies I used were very helpful in order for me to create the best products I could. I used the technologies to the best of my ability and I believe they were a massive aspect in my final products.
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